Republican National Chairman Reince Priebus said Tuesday that the GOP needs to step up its outreach in the black community, and not just before a big election.
Speaking at an awards ceremony for black Republicans in Washington that coincided with Black History Month, Priebus said GOP elected officials and candidates “need to get out there” and “go to places they haven’t been in far too long,” CNN reported. “Because the first step is showing up,” Priebus said.
“We have suffered as a national party for becoming a party that has shown up once every four years, about three months before an election. That is a losing strategy, and it has come to an end.”
The Republican National Committee made it a priority to reach out to minority voters after the 2012 election.
“Guys, I want to make you proud of this party,” Priebus told a mostly black audience of about 300 people, including Hilary Shelton, the D.C. bureau director of the NAACP, CNN reported.