Top 5 Conservative Sites shared on Facebook
From the Fix:
[There are] five sites that are among the most shared on Facebook, but do not rank among the most visited sites. All five are conservative-oriented news sites: theblaze.com, breitbart.com, washingtontimes.com, mrconservative.com, and wnd.com.
These sites have relatively modest audiences, with mrconservative.com at the bottom of the list at 772,000 monthly unique visitors….Indeed on average, the four, conservative digital political sites (excluding the legacy washingtontimes.com) got 22% of their traffic from Facebook referrals – far more than any other grouping of news sites.
What explains how those five conservative news sites are so actively shared on Facebook but come nowhere close to the raw traffic numbers of some more mainstream media sites?
Here’s my theory. Conservatives are a remarkably well-organized and tight-knit group. It’s why every book from a conservative author shoots to the top of the best-seller list. It’s why Fox News Channel’s primetime programming regularly doubles that of its cable competition. It’s why Rush Limbaugh has no talk radio equal among liberals. It’s not terribly surprising then that organizational closeness extends to the digital space where conservative use Facebook to share stories/links from a handful of conservative websites.
The fact that these sites rank as some of the most shared via Facebook but are not in the conversation when it comes to the most trafficked sites also speaks to a broader problem with the conservative movement. Yes, they are organized and effective. But, no, they are not legion. That’s why conservative voices — and candidates — can dominate a primary election but occasionally nominate a candidate who lacks an appeal to the broader electorate.
Read the rest at The Fix at Washington Post