KGC? Kentucky Fried Chicken Testing New Grilled Chicken
Nation’s Leading Chicken Brand Market-Testing Kentucky Grilled Chicken
LOUISVILLE, Ky., March 24 /PRNewswire/ — For over 65 years, Kentucky Fried Chicken has served up Colonel Sanders’ famous Original Recipe(R) fried chicken. Now KFC is market testing a revolutionary finger lickin’ new menu addition — Kentucky Grilled Chicken.
“This great tasting product will help KFC continue to evolve and increase our relevance among consumers looking for nonfried menu options. It’s the latest and most exciting of many recent menu innovations at KFC,” said Gregg Dedrick, President of KFC. “And, as always, it will deliver the great flavor our customers have come to expect.”
Currently being tested in Indianapolis, Colorado Springs, San Diego, Oklahoma City, Jacksonville, Fla., and Austin, Texas, KFC’s Kentucky Grilled Chicken is expected to be unveiled nationwide in early 2009.
Kentucky Grilled Chicken
The introduction of Grilled Chicken would mark a significant evolution to the KFC menu. The new product is designed to appeal to KFC lovers who say they want nonfried options while staying true to the great taste and quality of KFC’s traditional menu.
Kentucky Grilled Chicken is marinated and seasoned with a savory blend of secret herbs and spices and then grilled to juicy perfection. KFC’s Grilled Chicken has between 60 to 180 calories and 3 to 9 grams of fat. Original Recipe(R) chicken has between 130 to 360 calories and 8 to 24 grams of fat. Kentucky Grilled Chicken prices will be on par with KFC’s fried menu items.
“We have worked tirelessly to develop a grilled product that would have met Colonel Sanders’ high expectations for flavor and taste,” commented Doug Hasselo, Chief Food Innovation Officer at KFC. “We’re confident the Colonel would have given this grilled recipe his seal of approval. It truly is finger lickin’ good.”