MSNBC likes to point fingers at Fox News and say they are not a news network, but rather the media wing of the Republican party. Even so MSNBC has fallen in the ratings to fourth place and now reveals that its network is NOT the place for Breaking News.
I see a new logo and motto coming, MSNBC – Not Breaking News – Lean Back and drink the Kool-aide
MSNBC has been under the microscope recently for its precipitous drop in the ratings over the past month. Most analysis of the decline—which saw the network fall to fourth place and its biggest hosts, such as Rachel Maddow, post record low numbers—has focused on the notion that MSNBC struggles when there is major, breaking, non-political news.
In a Monday interview with the New York Times, MSNBC president Phil Griffin essentially told viewers that they were right to go somewhere else for breaking news, since that was not what MSNBC is about.
“We’re not the place for that,” he said. “Our brand is not that.”
Read More – MSNBC ‘We’re Not The Place’ For Breaking News.
Twitter Responds to MSNBC
When news breaks, MSNBC…hides in the corner, because it doesn't do news. http://t.co/dt6wxJd7Cc
— Byron York (@ByronYork) June 3, 2013
"We’re not the place for news" would not make such a great slogan for a cable news channel: http://t.co/WfcsqfHQOy
— Jeffrey Goldberg (@JeffreyGoldberg) June 3, 2013