“I think that our business will change dramatically in coming years,” Fox News anchor Bret Baier told an audience at his alma mater, DePauw University, this morning. In an Old Gold Ubben Lecture, the 1992 DePauw graduate predicted that, very soon, “it’ll be much more interactive, it’ll be much more online, it’ll be much more catering to that generation that is not sitting watching whole programs, and that’s gonna change our business.”
Baier added that networks need to be “actively engaged in social media and online,” which he says, Fox is already focused on.
An English (composition) and political science double major at DePauw, Baier took part in a conversation with Jeffrey M. McCall, professor of communication at DePauw and 1976 graduate of the University. Baier was among the first students to work in the then-new Center for Contemporary Media and was captain of the Tiger golf team. Early in his remarks, he showed the audience a black-and-white photo of the original DePauw student television news team; he was the anchor.
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