Meet the Press Meltdown? David Gregory gets Psych Help

Politico is reporting that NBC hired a psychological consultant to find out what makes Meet the Press host tick.  Seems MTP has been falling in the ratings and NBC wants to save the Sunday news show that started back in 1947.

The Washington Post says that the MTP meltdown has alarmed top executives and NBCs new president, Deborah Turness, who is concerned that the 67 year old show is dying under Gregory.  Last year, NBC took the unusual path by doing a psychological assessment of the show.

The idea, according to a network spokeswoman, Meghan Pianta, was “to get perspective and insight from people who know him best.” But the research project struck some at NBC as odd, given that Gregory has been employed there for nearly 20 years.

So exactly what was this supposed to accomplish?

“Hey, David, smile more!”
–Supposedly “Meet the Press” is about how NBC in that time slot presents, extracts and markets timely content from news-makers. But, in reality, personality has indeed come into play for the Sunday morning shows. These shows — which might otherwise be called “The John McCain Show,” since the Arizona Senator is on all of them more often than ventriloquist Senor Wences was on The Ed Sullivan Show’s 26-year-run — rely on a mix of presentation and strong, newsmaking content to rope in viewers.

Mediate points out media today is just like politics:

“nothing happens by accident. If it happens, you can bet it was planned that way.”Franklin Delano Roosevelt

No more is Radio or Television hosted by those who can fly by the seat of their pants and maneuver with awesome skill. Media (like politics) is controlled by executives and media consultants who plan every move based on focus groups and polls.

Our hosts have become news readers and media barbies.

This isn’t going to end well.  David will soon be replaced with a new and improved newsreader with a bit more polished look.

Gregory is too real for TV

Sunday Show Ratings: April 13


Network Program Total Viewers A25-54
“Face the Nation” 3.03M 894K
“This Week” 2.29M 638K
NBC “Meet the Press” 2.23M 677K
FOX “Fox News Sunday” 1.27M 420K
Univision “Al Punto” 563K 236K






About Albert N. Milliron 6991 Articles
Albert Milliron is the founder of Politisite. Milliron has been credentialed by most major news networks for Presidential debates and major Political Parties for political event coverage. Albert maintains relationships with the White House and State Department to provide direct reporting from the Administration’s Press team. Albert is the former Public Relations Chairman of the Columbia County Republican Party in Georgia. He is a former Delegate. Milliron is a veteran of the US Army Medical Department and worked for Department of Veterans Affairs, Department of Psychiatry.

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